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WRAL.com Mobile Redesign

The project: My UX Design & Usability class partnered with WRAL to develop strategies for a potential redesign of their website. I was (at random) tasked with creating a mobile experience, since many of WRAL's users access the site with their smartphones.

The process: After doing a card sort of every existing asset on WRAL, I used information gained from user testing to develop a new site structure map, user persona, user journey map, style guide, and finally storyboards that show what a new mobile experience might look like.​

To learn more about this project, take a look at the following documents:

Below is only a preview of the project - please visit the provided links to be taken to a downloadable version of each project assignment.

Seals_persona.png

Preview of my user persona

© 2024 by Madison Seals

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